Link building is part of Seo and helps on how to improve and increase Google pagerank and search engine rankings of a website by getting quality inbound links or back links.
Improving your Google pagerank depends a lot entirely on quality inbound links through link building efforts as explained below;
1) Anchor text of the inbound links
The text you give the link pointing back to your site or page. Remember the name you give to inbound links from forums, article directories, press releases, community pages must be keyword rich and targeting like Internet Marketing Company. This will help Google to understand the page you are linking to is all about through the name you give your link hence improve pagerank for targeted keyword or keyword phrase
2) Link popularity within the site
When carrying out link building efforts, it’s not all about creating links from outside your website or blog. When crafting or designing web pages even when posting try to create links to the page you are targeting so that Google and other search engines will know how prominent and important your page to the whole site hence carry more weight in search engines for better pagerank.
3) Create and get many inbound links as possible
When carrying out link building effort s, one should consider and focus on getting many inbound links as possible to one’s website or page. This will help Google and other search engines consider your page important and relevant. Your site or page will be indexed much faster because of this hence improved pagerank (PR).
NB: Remember these inbound links must be from authoritative sites upon that subject or various topics.
4) Build links from bigger, popular and authoritative sites
How popular and authoritative is the site you are linking from. Links from bigger sites are more worthy than links from smaller sites Jim Boykin of Internet Marketing Ninjas explains more; how a site with 50 back links beats your site of 1000 back links. Google and other search engines will consider inbound links from bigger, popular and authoritative sites to index your page whether these back links are fewer than the many from smaller sites for your improved pagerank.
5) Relevance of inbound links to the site
Your link building efforts will cause positive effect on your Google pagerank if and only if you get inbound links to your page that are related to your topic and subject of that niche industry.
6) Relationship between inbound links and linking page
Link building must be carried out in order to create a relationship between inbound links and the page you are targeting for Google pagerank. Links from sites that are related to your page in terms of content are considered for Google pagerank than links from unrelated sites because content is king.
7) Create links from bigger sites in a particular community
When creating or building inbound links to a targeted page. One should focus on how a website or pagerank is more authoritative, bigger and popular in that community or niche over other related sites. Google and other search engines will consider inbound links to your page from sites that are bigger, popular and authoritative than inbound links from smaller sites in the same community or niche for improved pagerank.
It is believed that the most of the page rank people hear about heavily depends on link building efforts one puts in place for his or her page or website. This post does not give attributes measured by search engines for your pagerank but analysis of patent applications, experience, testing and information from Seo conferences.
That’s it for now. Feel free to add-on or comment and criticize where possible.